Your store, in your hands.

01 · Getting around

How the theme editor works

Almost everything visual is edited in one place: the theme editor. Learn these few ideas once and the rest of the guide is easy.

1. From your Shopify admin, open Online Store, then Themes.
2. Find your theme in the list and click Customize. This opens the theme editor.
3. The left panel is your controls. The large area on the right is a live preview of your store.

Sections, blocks, and settings

Your pages are built from sections stacked top to bottom (the hero, the category grid, best sellers, and so on). Click a section in the left panel to open its settings. Some sections also contain blocks, which are the repeatable items inside them, like each message in the top bar or each column in the trust strip.

Save, preview, publish

Changes you make are saved to the theme you are editing, but they do not go live until you publish that theme. So you can edit freely, look at the preview, and only publish when it looks right. Publishing is covered in the last chapter.

02 · Products

Adding a product and its craft fields

A product needs the usual basics, plus a few Pepperell fields that power your category pages, filters, and the specifications table.

The basics

1. In the admin, open Products, then click Add product.
2. Fill in the Title and Description. Write the description the way a customer would want to read it.
3. Under Media, upload clear photos. The first photo is the one shown on cards and at the top of the product page.
4. Set the Price, and if the item comes in colors or sizes, add them under Variants.
5. On the right, set Status to Active and make sure the Online Store sales channel is ticked so the product is visible.

The Pepperell craft fields

Scroll down the product page to the Product metafields card. These five fields are what make your store's category pages and filters work. Fill them in for every product.

Field	What it does	How to fill it
Main category	Decides which of your eight category pages the product appears on. This is the most important field.	Type one of the eight values below, exactly.
Material	Shows in the specifications table and powers the material filter.	Pick one or more from the dropdown.
Skill level	Used on kits to show and filter by difficulty.	Pick Beginner, Intermediate, or Advanced. Leave blank for non-kit items.
Audience	Optional grouping, for example Kids or Adults.	Pick from the dropdown if it applies, otherwise leave blank.
Project	What the product is used to make, for filtering and discovery.	Pick one or more from the dropdown.

Four of these five fields are dropdowns, so you choose from a set list and never worry about spelling. Main category is the exception: it is a typed field, because it also builds your category pages automatically, and Shopify does not let a field do both.

Product type: the subcategory

Separate from Main category, each product also has a Type, set in the Product organization card on the right of the product page. Type is the narrower subcategory, for example Paracord, Macramé Cord, Kits, or Fiberglass Wick. It powers the "Product type" filter that shoppers use to narrow down a category page.

When you start typing in the Type field, Shopify suggests the types you have used before. Pick an existing one where it fits, rather than inventing a new spelling for something that already exists, so the filter stays tidy.

Adding a new option to a dropdown

The dropdowns for Material, Project, Skill level, and Audience are typo-proof, and you can grow them yourself whenever a new one comes up. Open Settings, then Custom data, then Products, and click the field you want, for example Skill level. Under Validation you will see the list of choices; use Add item to add a new one and save. From then on it appears in the dropdown on every product.

03 · Homepage

Editing the homepage sections

Open the theme editor on the homepage and click any section to change its words, images, and buttons. Here is what each homepage section is for.

Section	What you control
Announcement bar	The messages in the thin bar at the very top. Type [[amount]] in a message and it fills in your free-shipping amount automatically.
Marquee + Bento hero	The big opening headline, its buttons, the moving wall of products behind it, and the four small stats.
Shop by category	The grid of your eight category cards.
Featured collection	A row of products, used for Best sellers and for Kits.
Heritage block	Your story section with a photo and text.
Trust strip	The row of reassurances, for example returns and secure checkout.
Testimonials	The customer reviews heading and intro.
Featured blog	The latest posts from your blog.
TikTok feed	Your short videos. See chapter 06.

Every field has helper text under it explaining exactly what it changes. For example, the hero's headline is split into three parts so one word can appear in the handwritten accent font.

Choosing the products in the hero

The moving product wall in the hero is yours to set. Open the hero section and either pick a Collection to pull from, or use the Product handles field to hand-pick exact products by handle, separated by commas. Leaving the handles blank falls back to the collection. The alternate wall-style hero has three rows, each with its own collection and product-handles field, so you can feature a different set in each row.

04 · Product rows

Best sellers and product rows

The Best sellers and Kits rows on the homepage are both the Featured collection section. You choose which products show, in what order.

1. In the editor, click the Featured collection section you want to change (Best sellers or Kits).
2. To show a whole collection, pick it under Collection.
3. To hand-pick exact products, use Product handles: type each product's handle, separated by commas, in the order you want them.
4. Set How many products to display, and choose the small Badge shown on each card (brand, skill level, or none).

05 · Collections

Collections and the eight categories

Your eight category pages fill themselves automatically. A product joins a category the moment you set its Main category field.

You do not add products to a category by hand. Each category is a smart collection that gathers every product whose Main category matches. So the way to move a product between categories is to change that one field on the product (chapter 02).

Editing a category's look

1. In the admin, open Products, then Collections.
2. Click the category you want to change. Here you can edit its title, description, and the image used on the homepage card.
3. Leave the Conditions alone. They are what keep the category filled automatically.

06 · Social

TikTok and Instagram

The homepage can show your latest short videos and posts. Both sections have a simple on and off switch.

TikTok

1. In the editor, click the TikTok feed section.
2. Enter your TikTok username without the @ sign, and the full link to your profile.
3. Use Show section to turn the whole thing on or off.

You add each video yourself. Add a block for each one and paste that video's share link. TikTok has no automatic "latest from my account" feed, so the videos shown are exactly the ones you add here, in the order you add them. Leave the Feed source setting as it is.

Instagram

The Instagram section works the same way: your username, your profile link, a show or hide switch, and a block for each post. If a live feed cannot load, the section shows a friendly button to your profile instead. Instagram also has an optional way to pull your latest posts in automatically through a service called Behold, but that is a one-time advanced setup, so leave the Feed source and Behold fields as they are unless it has been set up for you.

07 · Brand

Colors, fonts, and store details

Store-wide choices live in one place. In the theme editor, click the gear icon for Theme settings.

Group	What's inside
Colors	Your brand orange, cream, and text colors. The main orange drives buttons, the top bar, and links across the whole store.
Typography	The heading and body fonts, and a slider to make all text a little larger or smaller.
Cart	Whether adding to cart opens a drawer or a full page, and your free-shipping amount. Change it in one place here and it updates everywhere, including the top bar.
Social links	Your Instagram, Facebook, YouTube, Pinterest, and TikTok links. A blank field hides that icon.
Store details	Your public phone number, email, and short location line, shown in the footer and contact areas.
Product display	Optional switches for badges, gift wrapping, delivery estimates, and which specification rows to show.

08 · Reviews

Customer reviews (Judge.me)

Reviews are handled by the Judge.me app. They appear on each product page and as star ratings on product cards.

• To read and reply to reviews, open the Judge.me Reviews app from the Apps menu in your admin.
• Star ratings on product cards and product pages update on their own as real reviews come in. A product with no reviews yet simply shows a "Be the first to review" link.
• The review colors already match your brand orange. You do not need to change anything for the look.

09 · Pages

Pages and policies

Text pages like FAQ, Shipping & Returns, and Contact are edited in two ways, depending on the page.

• Question-and-answer pages (FAQ, Shipping details) are built from blocks in the theme editor. Open the page's section and edit each question and answer, or add a new one.
• Plain text pages are edited under Content, then Pages in the admin, using the normal text editor.
• Store policies (privacy, terms, refund) are edited under Settings, then Policies.

10 · Going live

Previewing, publishing, and staying safe

Nothing you edit is live until you publish. This is your safety net, so use it.

Preview first

While editing, the right side of the theme editor is a live preview. To see the full store as a shopper would, use the Preview option from the theme's actions. Look at the homepage, a product page, and a category page before you publish.

Publish when ready

1. In the admin, open Online Store, then Themes.
2. Find your theme and click Publish. This makes it the live store for everyone.

The plan · Going live

How your new store goes live

Your new store is an upgrade to the store you already have, not a new one. Same web address, same orders, same customers. We add the new look and the new organization on top, then flip the switch when you are ready. Here is the plan, stage by stage, with what your shoppers see and what you see in the admin at each step.